How to Optimize Content for Voice Search?
Sometimes we are busy doing different things at the same time and it is almost impossible to type, so we use voice search assistant to google.
The popularity of Voice search is rocketing up. SEO experts say by 2021 over 20 percent of searches get done by voice. Because of the similarities between chitchats and the language which uses for voice searches, webmasters are trying to adjust their contents. The fruit of this effort is getting high ranks both in Audio and Semantic Search. In the following, we demonstrated proper tips to optimize voice search.
Why Voice search is so important?
The answer is crystal clear, talking is far easier than writing, so in a seeable future, when voice search assistant would have designed more sophisticated, people naturally have a stronger tendency to utilize Voice search assistant.
The giant companies like Google and Amazon find this fact out and developed new strategies to extend voice assistant technology from smartphones to noble independent gadgets. Based on these facts, we aren’t far from having full control of cars, homes, and other things just by talking.
Here are more specific advantages of Voice search that makes it so important:
- No boundaries; humans could talk anytime, anywhere. So there is no limit in using voice assistants. In the shower, driving, walking, or exercising, say the word without looking at the gadgets, as simple as that.
- High tech; the artificial intelligence that uses in voice searching is insanely high. You could talk like a normal daily conversation and it responses like an ingenious human.
- High accuracy; in typing, we should choose the most appropriate option among vast results. But in voice searching, you just hit the nail on the head.
How to optimize my site for voice search?
The difference between voice and traditional searching is the same as the distinctions between writing and talking. Therefore, if you going to hit the voice search rank, there is a lot to do. Here we introduce some effective techniques.
Long-tail keyword is the key
As mentioned, the language of voice search is nearly similar to chitchat or daily conversations. In other words, people talk to the assistant as a colleague or friend while in the traditional searches, we just use one, two, or three official words.
Bottom line is, we need friendly tone “long-tail keywords” in order to reach a high rank in search engines. Conducting a “frequently asked questions (FAQs) pages” on your website is a great help because it leads to understanding what users concern about and finally, you could identify your suitable long-tail keywords.
Answer questions with keywords
In reading, we like to get information, but in talking, we prefer to get our particular answers. For instance, in googling users usually type “Voice Search mechanism” while saying “how voice search works?” it is a commonly occurring in our daily life as well, we almost start every conversation with a question, “how do you do?” “How are you?” Etc. thereby the appropriate strategy for optimizing Voice search is answering the user’s questions.
It means you should provide contents that contain queries as keywords and are considered a prompt, direct, sharp, and clean answer to certain questions.
Apply Structured Data
Structured Data is a term that represents measures that lead to more content compatibility with Google and other search engines. As a matter of fact, structured data is a kind of detour in the massive traffic of Google’s data in order to go up to the high ranks.
In our previous article, we have explained what is structured data in detail.
Optimize your site for the mobile
having a fully responsive website is an absolute necessity because people use their smartphones more than anything nowadays.
It also is noteworthy that most of the Voice Assistants are launched on mobile phones. So you have no choice but to employ UI design techniques to make a mobile-friendly website.
Your website has to be mobile-friendly. Your content should be the answer to certain questions. “Content is king,” only if it is provided intelligently. Use “Schema Markup” and “Structured Data” in your source codes.
In the final, remember that you should have close contact with your customers, understand their language, and find out what they want, it directs you to create proper content with suitable keywords.
What do you think about the future of Voice search? Are you ready for this revolutionary tech? Share your thoughts with the Coom team, please.